![]() We’re pleased to partner with BIG W, who is also committed to building healthy minds and futures of children in Australia, to make Sesame Street books available for free for families.” ![]() Simply, reading encourages a lifelong love of learning, something for which Sesame Street has done for over 50 years. Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and according to Ed Wells, EVP and Head of Global Media and Education, Sesame Workshop, there are so many benefits to reading: “Reading builds school readiness, vocabulary, and comprehension skills it allows the imagination to soar and it creates bonding time for families. The extension into video recordings and Podcasts also means families from all over Australia can enjoy these stories together.” Teresa Rendo, BIG W’s Acting Managing Director says: “Reading is one of the most important and engaging tools to help with a child’s development, and BIG W is proud to partner with leaders in learning and literacy to deliver a collection of books that will not only teach kids valuable lessons about the world around them, but also foster a love of reading. Olivia Newton-John, Rose Byrne, Rove McManus, Mitch Tambo, Gorgi Coghlan, Allison Langdon and Gyton Grantley are some of the well known personalities who will be hosting storytime readings on BIG W’s YouTube channel and the BIG W Free Books for Kids Podcast. Customers will enjoy the heart-warming stories, featuring everybody’s favourite Sesame Street characters, including Elmo, Grover, Abby Cadabby and Cookie Monster, that share inspiring messages for kids around individuality, dreaming big and understanding differences.Įxcitingly, some special friends of Sesame Street with a shared passion for reading and literacy are lending their support to BIG W’s program to help the stories reach even more families across Australia. (New South Wales, Australia) – BIG W’s much loved Free Books for Kids program is returning nationwide on Thursday 18 February, this time partnering with Sesame Workshop – the non-profit educational organisation behind Sesame Street. Aussie celebrities with a shared passion for reading and literacy lend their voices to BIG W’s Free Books for Kids program, including Olivia Newton-John, Rose Byrne and Rove McManus. Books are 100% free to enrolled children because their Local Champion has secured funds to cover the cost of the books and the shipping fees.Over 2.6 million books to be given away in store from 18 February 40,000 books given away to children in need. While the Imagination Library negotiates wholesale pricing for the books, Local Champions are responsible for securing funds to cover that cost. ![]() They promote their local programs online and at events. Local Champions are responsible for enrolling children who live within the geographical area they offered the program in. Once the form is complete, you should be hearing from a representative. ![]() If the Dolly Parton book program isn’t available in your area, you can learn how you can become an Imagination Library Local Champion and help start a program. Starting a Dolly Parton’s Imagination Library Program (if not in your area) This becomes a fun time to check the mailbox for a new book each month. ![]() Each month your child will receive a brand new book in the mail addressed directly to your little one. ![]()
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