![]() ![]() The second is that they refresh how audiences look at the album cover. The first is that they extend the story of the artist, create more context for the song lyrics, and/or tease accompanying music video visuals. Whether to promote DJ Khaled’s number one album Grateful with the help of his son, Asaad, or make Fleetwood Mac look even cooler than they already are, Apple Music showed that cinemagraphs as visually dynamic album covers achieve three things. This year, we saw Apple Music use cinemagraphs to put a new twist on the near-forgotten, but all-too-important, album cover. Every week they create posts that highlight new artists in their Up Next series, have engaging Swipe Up Saturdays for Instagram Stories, and yes, are familiar with the world of cinemagraphs. Puma Promotes The Weeknd x Puma XOĪ post shared by Apple Music on at 9:34pm PDTĪpple Music is no stranger to great video content. We’re sure we’ll see more of this in film and television marketing in the new year. But we do love the idea of streaming platforms and television producers using cinemagraphs to tease out special reveals in their social media marketing. Least to say, this cinemagraph unveiling Demagorgon 2.0 gave us goosebumps, and as we discovered while binge watching Stranger Things 2 in a weekend, for very good reason. When lightning strikes, the new evil creature emerges in the sky. Our four heroes are frozen, watching the clouds roll by. But somewhere in between, Netflix teased the new creature that would be terrorizing the town of Hawkins in a time lapse cinemagraph that they shared on social media. Then, came the epic Stranger Things 2 trailer at San Diego Comic-Con, which featured our favourite characters facing new adventures to the tune of Michael Jackson’s “Thriller”. Netflix kicked off their promotion with a 30 second commercial during the 2017 Super Bowl that announced Stranger Things Season 2 would return on Halloween. Stranger Things was one of the biggest television breakouts of 2016, and fans who fell in love with the Netflix series patiently waited for any sample of the second season that they could get. Netflix’s Stranger ThingsĪ post shared by Netflix US on at 6:32am PDT Take a look at 10 of our favourite thumb-stopping branded cinemagraphs used in 2017: 1. There are literally thousands of branded cinemagraphs out there connecting brands to their audiences in new and exciting ways, but we narrowed down the list to just 10 examples of great brands using cinemagraphs in their 2017 marketing strategies. We were tasked with selecting some of the best branded cinemagraphs used in digital marketing this past year, and its proven to be a challenging one. We even put them together in a monthly series. We kept an eye out all year-round to see what brand stories marketers told with cinemagraphs. All-in-all, the digital cosmos expanded for cinemagraphs, and advertisers followed suit with their digital marketing campaigns. They also served up a new way for marketers to use cinemagraphs: Facebook cover videos, a larger piece of social real estate that they could use to deliver brand messages right from the top. Facebook published cinemagraph case studies, demonstrating how some of their ad clients use this thumb-stopping medium to drive real results in their marketing. Both Twitter and Snapchat jumped on the auto-loop train. It helped that the environment for cinemagraphs improved, too. Social Media Loves Video That Auto-Plays and Auto-Loops A post shared by champagnepapi on at 7:41am PDT ![]()
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